Macallan - Folio 2


Lot #080272

Macallan - Folio 2
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Minor box marks as per pics.

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  • Distillery
    Macallan
  • Country
    Scotland
  • Region
    Speyside
  • Distillery Staus
    Operational
  • Whisky Type
    Single Malt Whisky
  • Strength
    43%
  • Size
    70 cl
Description

The second edition in the Archival Series from The Macallan that celebrates the first advertising campaign.

From the first brief from the then Macallan Chairman Peter Shiach in the late 1970s, creative advertising duo David Holmes and Nick Salaman produced 250 individual pieces of advertising for The Macallan spanning three decades. Moving from the small placement beside The Times crossword in 1980 (that features in the first Folio release) to bigger, more creative placements over time, the campaign had an intelligent wit and distinct tone of voice that became almost infectious. Resonating with readers, suppliers and friends, stories were shared in response to the campaign that would soon be inspiration for future ads.

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Distillery Information

The Macallan distillery is a single malt Scotch whisky distillery in Craigellachie, Moray.

The Macallan Distillers Ltd is a wholly owned subsidiary of the Edrington Group, which purchased the brand from Highland Distillers in 1999.

Important Notice

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Due to various ages of bottling's, the condition of seals and spirit condition is at the buyers discretion. There is the option to add Loss and Breakage insurance at checkout. If the lot is not insured, then no claim can be made against Highland Whisky Auctions or the courier.

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