Macallan - Folio 1


Lot #150297

Macallan - Folio 1
Please Note:

Minor box defects.

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  • Distillery
    Macallan
  • Country
    Scotland
  • Region
    Speyside
  • Distillery Staus
    Operational
  • Whisky Type
    Single Malt Whisky
  • Strength
    43%
  • Size
    70 cl
Description

Folio 1 is the first edition in the Archival Series from The Macallan, that celebrates and revisits The Macallan's original print, press and film advertising campaign, mapping the story of The Macallan from a remote farmstead on the River Spey to a whisky that is enjoyed around the world.

The first advertisement for The Macallan appeared in “The Times” newspaper on the back page next to the crossword, on 27th March 1980. The format was unusual - small scale black and white ads, beautifully written in precise, witty prose. This was to be the forerunner of a long running and highly successful campaign; masterminded by creative director, David Holmes, and copywriter, Nick Salaman, of the then London agency, Holmes Knight Ritchie. Running through to the early 1990s, the campaign helped to establish The Macallan’s credentials as a brand.

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Distillery Information

The Macallan distillery is a single malt Scotch whisky distillery in Craigellachie, Moray.

The Macallan Distillers Ltd is a wholly owned subsidiary of the Edrington Group, which purchased the brand from Highland Distillers in 1999.

Important Notice

Please ensure you make yourself aware of the lot condition prior to placing any bids. Once a bid has been placed, you are confirming that you are happy with the condition as seen and described. Bids cannot be removed.

Due to various ages of bottling's, the condition of seals and spirit condition is at the buyers discretion. There is the option to add Loss and Breakage insurance at checkout. If the lot is not insured, then no claim can be made against Highland Whisky Auctions or the courier.

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